Senior Product Designer · 15+ Years

Architecting complex systems.
Bridging logic & sensibility.

15+ years transforming B2B ecosystems, transactional platforms, and legacy tools into scalable, human-centric products.

Selected Work

About

From Mathematics
to Interfaces.

My background in science taught me how to think logically and break down hard problems. At the same time, my studies in art and music taught me to trust my instinct. I believe these are not opposites. Logic helps me find the structure, but instinct makes the result feel right for the user.

View resume

Turning chaos into clarity.

For the past 15 years, I have worked on complex products in media, health insurance, and real estate. I started at IPM handling large-scale digital projects before moving to a startup environment at Getyoo, where I built engaging tools to help clients grow. I don't just design screens; I build systems. I actually enjoy working on the "messy" legacy tools that others avoid because I like finding the simplest solution to a complicated problem.

A focus on leadership.

My approach is simple: understand the problem deeply, then build something that lasts. Today, I spend my time simplifying workflows and helping design teams grow. I believe that being logical and being human are the two things you need to build successful products. I focus on creating tools that are structurally sound, easy to scale, and a pleasure to use.

Methodology

Systems thinking

Every screen is a node. I map the full system — roles, flows, data, states — before designing any surface. Complexity becomes navigable when the underlying structure is clear.

Data-driven

Decisions require evidence. I use BI data, Top Tasks analysis, and behavioural patterns to validate intuition and expose what stakeholder opinion routinely misses.

Rigorous iteration

Speed without discipline produces tech debt. I iterate in structured cycles — hypothesis, prototype, test, synthesise — keeping fidelity matched to the confidence level of the question.

Architecting complex systems.Bridging logic & sensibility.